I'm Craig Dennis. I believe technology needs more humanity

I lead design teams that build transparent, thoughtful products grounded in real problems. Currently focused on making AI feel less like magic and more like a good tool.

Work that moved numbers

Most of my recent work is under NDA. Here's what I can share—focusing on outcomes, not just pixels.

Launched a conversational AI product in a crowded market

Building the next generation of AI Voice Assistant

Led product design for an AI voice assistant, transforming manual onboarding into a self-service product that scaled to 6 figures ARR in its first year

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Launched a conversational AI product in a crowded market

6-figure ARR

New product line from zero to general availability

Why companies hire me

Design → Revenue

I connect design decisions to business outcomes. My work has directly contributed to 50%+ QoQ MRR growth.

AI that ships

Not demos. I've taken an AI product from zero to hundreds of paying customers in year one.

Teams that scale

I build "design out loud" cultures where designers solve problems independently, not bottleneck on me.

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Recent writing

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Previously designed for

Smith.ai Close BBC ASOS Dell Samsung ITV

Looking for a design leader?

I'm open to Director or Head of Design roles at B2B SaaS companies building AI products.

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